John Naisbitt, author of Megatrends, describes franchising as "the single most successful marketing strategy ever." Franchising as a whole has a 92% success rate for business owners. For franchisees who own multiple units, the rate goes up to 97%. Increased market share equals increased profits and franchising is the best way to gain market share.

Michael E. Gerber the author of The E-Myth Revisited also says "over the course of one year, franchises have reported a success rate of 95% in contrast to the over 50% failure rate of new non-franchised businesses. Where 80% of all businesses fail in the first five years, 75% of all franchises succeed!"

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A recent PricewaterhouseCoopers study found that the franchising sector generates 18 million jobs in the United States alone and yields $1.53 trillion in economic output. If you are considering joining the ranks of franchisees who own and operate more than 760,000 franchised establishments

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For more information on franchising:

• Check out the International Franchise Association website
• Read the free FTC "A Consumer Guide to Buying a Franchise" here.